Is That Investment Opportunity A Scam Or Is It Legit? How To Tell The Difference
When most people think about being pitched an investment opportunity, two things probably come to mind. One, they conjure up an image of a slimy salesman type selling snaked oil, or two, they think of a balding, middle-aged stock broker calling to give them the latest hot stock tips. Easy enough to recognize, easy enough to resist, right? Unfortunately, most get-rich-quick investment opportunities aren’t pitched by a stereotypical scammer. We are constantly bombarded with “hot stock tips” from the mainstream media, can’t-miss business opportunities from family members, complex triple universal awesome whole life insurance from your insurance rep, real estate schemes from neighbors, and who-knows-what from coworkers. Who do you trust? How do you know who has your best interests at heart and who doesn’t? More importantly, how can you tell when somebody who does have your best interests at heart have really just fallen under the spell of some external scam arts and have been recruited to bring in new victims? It’s rough, but these tips should help.
How To Evaluate An Investment Opportunity
First off, it should be stated that at least 95% of the time, you’re better off just saying no. Yeah, there are a few legitimate non-mainstream investment opportunities out there, but the chances of you hearing of one of them from your coworker are slim. When in doubt, just say no. Still, if you have plenty of money to lose (and I do mean it should be money you can afford to lose), it might not hurt to at least consider a legitimate pitch. Who knows, you might strike gold and if you don’t, well, it was money you could afford to lose anyway (right?).
Why do they need you?
This is a huge one. Say somebody has figured out a way to earn 50% per year in the stock market with no risk. Why would they tell you? Such a person, if she could afford to invest just $10,000, would be worth over $33 million in 20 years. Why do they need your capital when they could so obviously make more money just keeping their system to themselves and cranking out 50% returns year after year? The answer can’t be “to raise the initial $10,000″ because, well, a person smart enough to come up with such a market-beating strategy should have no trouble earning $10,000 some other way. The only reasonable answer is that they want to “help” poor everyday Joe’s to get rich. And if you believe that, I’ve got some prime swamp land to sell you.
On the other hand, if this is a short-term business loan and your buddy just needs $10,000 in bridge financing to get a new product off the ground and the product has a proven market and you think your friend is a competent businessman, that might be a legitimate investment opportunity. That’s not to say you’ll turn a profit or even get your money back, but at least it’s probably not an outright scam.
The point is, companies only take on investors when they need money for some reason. They wouldn’t give away part of their future earnings unless they believed they were able to earn even more money than what external investors would demand. If you can’t find an obvious need, it’s probably a scam.
What does the person pitching you the investment stand to gain?
Beware conflicts of interest. If a person is pitching you an investment, he or she probably stands to gain something. Try to figure out what it is. Do they receive a commission? If so, you most likely aren’t going to get unbiased advice. Remember, a salesman’s job is to get you to give them money. They aren’t your friend and they probably don’t have your best interests in mind. If they don’t gain anything as obvious as a commission, dig deeper. Is it a multi-level marketing situation? Are you purchasing a product from them in the hopes that it will help you make money (such as a stock trading or forex trading course)? If so, are you able to find any honest feedback about the product on the internet? If you can’t think of any obvious benefit to the pitchman, it’s probably scam. People don’t pitch investments for karma.
What’s the risk?
This is a very, very tough question. And you know what? If you aren’t equipped to intelligently evaluate the risk of a potential investment, you shouldn’t be investing in it. Period. And if you are so equipped, you probably don’t need my advice to begin with. If you don’t even know where to start, skip it. Just don’t take anybody’s word for it that it’s a “low risk” investment! If you can’t independently come to this conclusion on your own, don’t invest.
Is it easy to understand?
There’s an old saying in business that you should never invest in what you don’t understand, and truer words have never been spoken. Most business and investment opportunities are actually pretty straightforward. Are there profitable complex investment schemes out there? Of course there are. But those investments are best left to the professionals who are better equipped to navigate their ins and outs. No matter how enticing, it is never wise to invest in something you don’t fully understand.
Can you follow the price in a newspaper (or the internet)?
Liquidity is a very desirable thing in the investment universe. Yes, the prices of legitimate investments such as real estate and private businesses aren’t quoted in real time on the internet, but most mainstream investments are (including commodities, gold, stocks, bonds, currencies, and derivatives). If an investment opportunity being pitched for you can’t be easily followed on a daily basis, that should throw up a red flag. That isn’t to say that fraud can’t happen with publicly-traded securities, but it is far, far less prevalent. Small, illiquid, thinly-traded markets are much easier to manipulate. Buyer beware.
Does it sound too good to be true?
Pretty much every crappy investment opportunity is easily recognizable as being too good to be true after the fact. The trick is realizing this upfront. I’ll help: nobody can predict the stock market, real estate prices, or pretty much anything else having to do with the economy. Anybody who says they can is probably selling you something. Keep that in mind and you’ll probably be fine.
Further reading:
Guide to Identifying and Avoiding Securities Fraud on the SEC website
Avoiding Investment Scams on the FINRA website

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